Product Page
User Reviews
- Provide Key Review Attributes #1161.pdf
- How to Implement the Clickable Ratings Average at the Top of the Product Page #1134.pdf
- Display a Clickable Ratings Average at the Top of the Product Page #786.pdf
- Require Titles for Reviews, and Demonstrate Descriptive Ones #763.pdf
- Allow Users to Sort Reviews by ‘Lowest Rated’, ‘Most Recent’, and ‘Most Helpful’ #746.pdf
- Default Review Sorting Should Be Diversity Based ‘Relevance’ #765.pdf
- Make the Reviews Sort Tool Prominent and Easily Findable #1127.pdf
- Consider Providing Only a Few Clear and Contextual Review Subscores #767.pdf
- Respond to Negative User Reviews #785.pdf
- Request Only Highly Relevant Personal Reviewer Info in Review Submission Forms #748.pdf
- Consider Allowing Users to Filter Reviews by Purchase Status, Product Variation, and Image Availability #1160.pdf
- Provide Machine-Generated ‘Keyword’ Filters or Search for User Reviews #742.pdf
- Display a Minimum of 6 Reviews by Default, with the Ability to ‘Load More’ #768.pdf
- Implement Ratings Distribution Chart ‘Stars’ as Filters #749.pdf
- Provide a Ratings Distribution Chart at the Top of the Review Section #750.pdf
- Always Allow Users to Navigate across User Reviews Using Reviewer-Submitted Images #2554.pdf
- Always Provide a Gallery of Reviewer-Submitted Images at the Top of the Reviews Section #2557.pdf
- Allow and Encourage Users to Upload Images with Their Review #756.pdf
- Deprioritize User Reviews for Direct-to-Consumer Sites #1709.pdf
- Never Have an Account Wall for Submitting Product Reviews #743.pdf
- Always Allow Users to Submit Product Reviews #739.pdf
The “Buy” Section
- Consider Focusing the “Buy” Section on Only Essential Information and Options #789.pdf
- Consider Hiding the Quantity Field for Some Product Types #793.pdf
- How to Display Price-Related Special Offers and Discounts #816.pdf
- Style Product Price to Be Highly Visible #792.pdf
- Display “Price Per Unit” for Products Sold in Varying Quantities or Amounts #817.pdf
- How to Implement ‘Save’ Features #798.pdf
- Promote Alternatives for Discontinued Products #820.pdf
- Allow Users to Purchase “Out of Stock” Products by Increasing the Delivery Time #795.pdf
- Style the Primary “Add to Cart” Button to Be Unique and Prominent #791.pdf
Product Descriptions
- Avoid Excessive Use of “Marketing Copy” in the Product Description #1238.pdf
- Use Straightforward Language in Product Descriptions #844.pdf
- Subdivide Long Product Descriptions with Sections and Headings #845.pdf
- Highlight Key Product Features in the Product Headline #860.pdf
- Use Both “Bullet Lists” and “Blocks of Text” for Product Descriptions #843.pdf
- Ensure a Consistently High Level of Detail in the Product Descriptions #841.pdf
- Place the Product Description within 1–2 Viewports of the End of the “Buy” Section on Mobile #1226.pdf
Specifications Sheet
- Always Append the “Unit of Measure” to All Numerical Spec Values #857.pdf
- Harmonize Vendor-Supplied Specs to Ensure Consistency and Uniformity #839.pdf
- How to Improve the Scannability of the Spec Sheet #835.pdf
- Explain or Define Most Specification Labels in the Spec Sheet #840.pdf
- Provide Core Product Info Both in the Product Description and in the Spec Sheet #858.pdf
Image Gallery UI
- Scale Product Images Proportionally When Switching to Landscape Mode on Mobile #1488.pdf
- Ensure All Product Images Have Sufficient Resolution and Level of Zoom #779.pdf
- Include All Site-Provided Product Images in the Main Image Gallery #775.pdf
- Ensure the Default Product Image Is Enticing and Visually Rich #771.pdf
- Ensure the Main Product Image, Swatches, and Thumbnails are Visible in the Same Mobile Viewport #1217.pdf
- Always Use Thumbnails to Represent Additional Product Images #774.pdf
Cross-Sells & Cross-Navigation
- Display Warranty Upgrades Directly on the Product Details Page #819.pdf
- Provide “Add to Cart” Functionality for Some Supplementary Cross-Sells #821.pdf
- Link to the Parent Category for Alternative and Supplementary Cross-Sells #812.pdf
- Include Enough Information for Cross-Sells to Facilitate Evaluation and Comparison #814.pdf
- Ensure the Relevance of Cross-Sells by Using a Matrix of Data Points #813.pdf
- How to Implement “Hierarchy” Breadcrumbs for Mobile Product Pages #1213.pdf
- Have Both “Hierarchy” and “History” Breadcrumbs on Product Pages #828.pdf
- Provide a Cross-Sell Section That Only Contains Supplementary Products #811.pdf
- Provide a Cross-Sell Section that Only Contains Alternative Products #810.pdf
Product Page Layout
- Provide a List of Recently Viewed Items #827.pdf
- Include “Dimensions” Images Wherever Dimensions Are Provided on the Product Page #2503.pdf
- Use Accurate and Specific Section Titles for Product Page Content #766.pdf
- Place Full-Width Cross-Sell Sections Last on the Product Page #738.pdf
- Avoid Using Subpages within the Mobile Product Details Page #1141.pdf
- Consider Using ‘Vertically Collapsed Sections’ for Mobile Product Page Layouts #1129.pdf
Auxiliary Content
- When Featuring “Expert” Content, Provide the “Expert’s” Title or Qualifications Alongside Relevant Content #769.pdf
- Have Both Site-Provided and User-Provided Q&A Content #787.pdf
- Provide Supplementary Product Information Like Manuals and Production Ethics #807.pdf
- Always Integrate Social Media Visuals on the Product Page for Relevant Products #2536.pdf
Product Images
- Provide ‘Lifestyle’ Images for Relevant Products #744.pdf
- Consider Providing a “Product Variation” Image #854.pdf
- Include Additional Descriptive Text or Graphics for Some Product Images #752.pdf
- Always Provide an “Included Accessories” Image for Relevant Products #745.pdf
- Always Provide 3-5 Images of Products from Multiple Angles #755.pdf
- Always Provide “Feature Callout” Images #747.pdf
- Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model #1193.pdf
- Always Provide a “Dimensions” Image for Relevant Products #2510.pdf
- Always Show Products ‘In Scale’ #741.pdf
- Always Have at Least 3–5 Product Images for All Products #740.pdf
Shipping, Returns, and Gifting
- Consider Providing Gifting Information on the Product Page #805.pdf
- Provide an Estimated Delivery Date or Range Near the “Buy” Section #802.pdf
- Include “Find in Store” Information Near the “Buy” Section #804.pdf
- Make Return Policies Easy to Read and Understand #1501.pdf
- Place “Free Shipping” Information In or Near the “Buy” Section #836.pdf
- Display or Link to the Return Policy from the Main Product Page Content #803.pdf
- Make the Essential Conditions for “Free Shipping” Offers Visible by Default #826.pdf
- Provide a “Total Order Cost” Estimate Near the “Buy” Section #825.pdf
Product Videos & 360-Views
- Consider Providing a 360-View Feature #761.pdf
- Ensure Product Videos are Fast Loading and Have Scrubbing Previews and Descriptive Titles #760.pdf
- Always Place Site-Provided Product Videos in the Main Image Gallery #770.pdf
- Use Video to Showcase Products #759.pdf
Product Variations
- Remove Variation Selectors when There’s Only One Option Left #856.pdf
- Preselect the Product Variation Users Have Filtered For #852.pdf
- Use Individual “Buttons” for Each Size Variation #850.pdf
- Always Allow Users to Preview Their Personalization on the Relevant Product #800.pdf
- Integrate Product Customization into the “Buy” Section or as a Separate Process #851.pdf
- Provide a Comprehensive “Size Guide” that Includes a Measuring Guide and Conversions #837.pdf
- Always Use Swatches as the Selector for Color Variations #849.pdf
- Provide Unique “Cut Out” and “Angle” Images for All Visual Variations #853.pdf
- Ensure Core Content Is Reproduced Across Product Variations #848.pdf